For ten years I designed all kinds of projects for the Rijksmuseum Amsterdam. From communication material for numerous exhibitions to educational and promotional material, annual reports, books and the design of the best-selling Rijksmuseum catalog ever in ten languages. Below you can see 3 selected projects.
Starting with the Rijksmuseum Friends identity. I focused the design on the letters SVP which stand for S’il vous plaît (Please). But it also revealed the three memberships. S for Schutter (Shooter), V for Vaandeldrager (Standard bearer) P for Patroon (Patron).